Selling your home is one of the biggest financial decisions you'll make. Here's exactly how Matt's process works — from your first conversation to closing day — so you know what to expect at every step.
Selling a home in Calgary typically takes 6 to 10 weeks from first conversation to closing day. The process covers pricing strategy, home preparation, professional marketing, showings, offer negotiation, and closing coordination. Matt manages every step — so you don't have to.
Selling a home in Calgary — whether in Marda Loop, Killarney, Kensington, the Beltline, Tuscany, McKenzie Towne, or any of the city's 200+ communities — involves many moving parts — pricing strategy, marketing, showings, negotiations, legal paperwork, and more. Most of the stress sellers experience comes not from the market, but from uncertainty about what happens next. Matt's role isn't just to list your home. It's to make the entire process clear, strategic, and as smooth as possible — from the day you decide to sell, to the moment the keys change hands.
Every successful sale starts with the right conversation. Matt meets with you to understand your goals, timeline, and the specifics of your property. From there, his team provides an in-depth market analysis — examining comparable sales, current inventory, and Calgary's neighbourhood-level dynamics — to determine an accurate, competitive listing price. Matt is known for his brutal honesty: you'll always know exactly where you stand and what to expect before a single decision is made.
First impressions in real estate are made online, before a buyer ever sets foot in the door. Matt conducts a pre-listing walkthrough with you and provides clear, prioritized advice on repairs, upgrades, and staging that will move the needle on price and buyer interest. Where needed, he connects you with trusted local professionals — stagers, photographers, and contractors — who are vetted, reliable, and responsive.
Once your home is ready, Matt launches a high-impact, multi-channel marketing campaign designed to reach qualified Calgary buyers wherever they're searching. This includes MLS exposure, professional photography, virtual tours, targeted social media promotion, and precision online advertising. The goal is maximum visibility in the first days on market — because that's when buyer attention and offer activity peak.
Matt and his team handle all scheduling and logistics so you don't have to. You'll receive real-time updates on every showing and ongoing feedback so you're never left wondering. The goal throughout is twofold: to present your home's best features compellingly to serious buyers, and to make the showing period as low-stress as possible for you and your household.
When offers arrive, Matt's negotiation expertise goes to work. He breaks down every offer in plain language — price, conditions, deposit, possession date — so you fully understand your options before making any decision. His priority is always your best financial outcome: not just the highest number on a page, but the most favourable terms and the fewest conditions.
Once an offer is accepted, the work continues. Matt coordinates directly with the buyer's realtor, lawyers, and any other professionals involved to navigate home inspections, financing confirmations, and required documentation. Communication stays clear through every milestone, right up to closing day — so nothing falls through the cracks and you arrive at the finish line with confidence.
- Honest Pricing Strategy Not the number that wins your listing — the number that wins the market. Matt's pricing is grounded in data and delivered with candour, so your home is positioned to sell at maximum value, not to sit.
- Proactive Communication You'll never have to chase for updates. From the first showing to the final signature, Matt keeps you informed — with clarity and consistency, not just when there's news.
- Experienced Negotiation Matt has navigated hundreds of Calgary transactions. He knows when to hold firm, when to move, and how to structure outcomes that protect your interests — even when a deal gets complicated.
- End-to-End Coordination Selling a home involves lawyers, inspectors, lenders, stagers, and more. Matt manages the relationships and the timelines so you don't have to become a project manager on top of everything else.
The full process typically takes 6 to 10 weeks from initial consultation to closing day — including 1–3 weeks of preparation, 1–4 weeks on market, and a 14–21 day conditional/closing period. Well-priced, well-prepared homes in strong neighbourhoods can move faster. Matt will walk you through realistic timelines based on your specific property and current market conditions.
The costs involved in selling a Calgary home include real estate commission, legal fees, and any pre-sale preparation costs. See the detailed breakdown in the Understanding Calgary Realtor Commissions section below.
Through a detailed Comparative Market Analysis (CMA) that examines recent sales of comparable properties in your area, current active listings, days on market, and broader Calgary market trends. Matt combines data with neighbourhood-level insight to arrive at a number that's both competitive and realistic — and he'll explain every part of it.
Not always — but often, targeted improvements make a meaningful difference. After the pre-listing walkthrough, Matt will give you a prioritized list of what's worth doing and what isn't. The goal is the highest return on your time and money, not a checklist for its own sake.
After a buyer's offer is accepted, there's typically a period of 14–21 days during which conditions — most commonly financing approval and a home inspection — are fulfilled. Matt coordinates with all parties to move through these efficiently and keeps you informed at every step so there are no surprises at closing.
Market conditions vary by property type and neighbourhood. As of 2026, detached homes in Calgary remain in seller's market territory with strong prices, while the condo segment has more supply and buyer leverage. The best way to know where you stand is a quick, no-obligation conversation — Matt's approach is always to give you the clearest picture, not the most convenient one.
One of the most common questions sellers have — and one of the least clearly answered online — is how real estate commission actually works in Calgary. Here's a straightforward breakdown of what to expect, what's negotiable, and what you're actually paying for.
| Cost Item | Typical Range | Notes |
|---|---|---|
| Total Realtor Commission | 7% on first $100K + 3% on balance | The standard Alberta commission structure. On a $600,000 home, that works out to $7,000 + $15,000 = $22,000 total. Paid by the seller at closing from sale proceeds — no upfront cost. |
| Listing Agent Fee | 3.5% on first $100K + 1.5% on balance | Typically half the total commission. Covers pricing strategy, professional photography, professional measurements, high quality marketing collateral, targeted social media promotion across various channels, showings, negotiation, and full closing coordination. |
| Buyer's Agent Co-op Fee | 3.5% on first $100K + 1.5% on balance | The other half, offered by the seller to cooperating buyer agents. Reducing this fee can limit buyer agent interest in showing your home. |
| GST on Commission | 5% of total commission | GST applies to real estate commissions in Alberta. On a $25,000 commission, that adds $1,250 — bringing the total cost to $26,250. This applies to both the listing agent and buyer's agent portions. |
| Legal Fees | $1,000 – $2,000 | Required for title transfer and mortgage discharge. Independent of realtor commission. |
| Mortgage Discharge Fee | $200 – $500 | Charged by your lender to release the mortgage on closing. Varies by lender. |
| Pre-Sale Preparation | Varies | Repairs, staging, and cleaning. Matt advises on exactly what's worth spending on and what isn't — with an eye on your net return. |
How commission is structured in Alberta. In Alberta, there is no government-regulated commission rate — fees are fully negotiable between the seller and their agent. That said, commission structures typically follow one of two models:
The Alberta standard: 7% + 3%. The widely used commission formula in Alberta is 7% on the first $100,000 of the sale price, plus 3% on the remaining balance. This total is then split equally between the listing agent and the buyer's agent — so each receives 3.5% on the first $100K and 1.5% on the balance.
What does that look like in dollars? On a $700,000 sale: 7% of $100,000 = $7,000, plus 3% of $600,000 = $18,000 — for a total commission of $25,000, split as roughly $12,500 to each agent. On a $500,000 sale the total would be $7,000 + $12,000 = $19,000. Note that GST (5%) is charged on top of the commission — so on a $25,000 commission, add $1,250 in GST for a total of $26,250. Commission in Alberta is negotiable, but this formula is the established market standard.
Matt will tell you when a home is overpriced, when a neighbourhood isn't right for your goals, and when to walk away from a deal. His reputation is built on candour — not on closing commissions.
Consistently ranked in the top 1% of all Calgary realtors by transaction volume. Over 600 homes and $250M+ in sales across communities including Marda Loop, Killarney, Kensington, Beltline, NW Calgary, and beyond.
Real estate doesn't run 9–5. Matt's clients describe him as someone who picks up the phone — whether it's a quick question on a Tuesday morning or a deal that goes sideways at 10pm.
A large portion of Matt's business comes from past clients and their referrals. That kind of loyalty doesn't happen by accident — it's the direct result of results delivered and trust earned.
"Matt is simply outstanding. Incredibly professional, responsive, and easygoing throughout the entire buying process. He listened carefully to our needs, gave honest feedback, and guided us smoothly from the first showing to closing. We never felt rushed or pressured. If we ever buy or sell again, Matt will be our first call."
"I've used Matt for several home sales and purchases. His calm, patient, and responsive approach — even after the sales are complete — has kept us coming back. Matt's honesty has helped us avoid purchases and rash decisions. Great experience."
"This is our second time working with Matt, and each time he has made the process smooth and stress-free. He is patient, responsive, and guided us through every step, making everything feel easy. We would highly recommend him to anyone looking for a great realtor."
"Matt was phenomenal to deal with. Always available for any questions. He did a ton of leg work to look up comparable houses in the area and gave us a really good idea of what we should be paying. I would highly recommend him to anyone looking to purchase a home."
Matt is a Calgary-based realtor known for his straight-talking, no-pressure approach to buying and selling. Whether you're listing your first home or your fifth, his goal is the same: give you the clearest possible picture of the market, build a strategy that fits your life, and be the person you can call at 10pm when a deal gets complicated. When he's not negotiating on behalf of clients, you'll find him out walking the streets of Calgary with his bulldogs Arnie and Georgie.
Whether you're thinking about listing this season or simply want to know what your home is worth in today's market — Matt is happy to have an honest, no-pressure conversation. No spin, no obligation.
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